Five tools to level up your Instagram marketing

Do you want to make the most of your Instagram marketing? Here are five tools to level up your Insta action!

Make it pretty

Instagram is a visual platform so everything you post on your account needs to be visually engaging. There are lots of photo and design platforms out there but Canva is my favourite DIY graphic design platform. I recommend upgrading to the paid subscription so you can create and save your own branding colours and templates to make your creative workflow and working with teams easier.

Free stock images

Whether you are creating social, web or print materials for your business there is one thing that we all know – finding great images is a challenge. Buying stock images over and over again is expensive but don’t worry, that is not your only option. There are plenty of websites that provide a great range of free stock photos and I have gathered some of the best for you! Find a list of the best here.

Scheduling

If you’re managing an Instagram account for your business then you should be using a social media management and scheduling tool that allows you to publish directly to Instagram. This allows you to plan and schedule your Instagram posts ahead of time. There are many tools out there you can use but this article from Social Media Examiner explores six of the most popular tools that allow you to link multiple social media channels. If you want to keep it simple and love planning your Instagram page visually then try Planoly. There are various free and paid subscription options available with each platform so do some research, give a few a go and choose what works best for you.

Link in bio

Instagram doesn’t let you add hyperlinks to your posts, in fact, it only allows you to have one hyperlink in your bio which means that every time you write ‘link in bio’ in your post you have to update your one hyperlink. Linktree is the best tool ever because it allows you to add multiple hyperlinks! There is a free and paid option and it is super easy to setup.

But are they real followers?

IG Audit is a fun and useful free tool for establishing whether an Instagram account has an authentic and engaged audience or whether they have a lot of bots or spam accounts making up their follower count. This can be useful to understand your followers or if you are looking to find an influencer to promote your brand. Just because an account has 50,000 followers doesn’t mean that they have 50,000 real people engaging with their content. Did they buy these followers? Does anyone ever comment and engage in a conversation?

Need some help navigating these tools? Contact me!

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