Hashtags, hashtags, hashtags! What are they, why should I use them and which ones should I use? If these are your questions then listen up because I am here to answer them for you!
What is a hashtag
#Hashtags – where the hash symbol is placed in front of a word or letter/number combination – are a well known part of today’s digital culture, in fact, the word was added to the Oxford dictionary in 2010, and is even in the the Scrabble Dictionary.
Hashtags now have a place on most popular social networks including Twitter, Facebook, Instagram, and Pinterest. The purpose of a hashtag is to categorise and make content searchable and discoverable on social media. The hashtag also allows you to connect with and engage other social media users based on a common theme or interest.
Why you should use hashtags
Hashtags are the most effective way for potential customers to discover you on social media. When a user searches or clicks on a hashtag they are more likely to find you! The more specific you can get with your hashtags, the more targeted your audience will be and a targeted audience generally means better engagement and better engagement is likely to mean more customers.
Which hashtags should you use
Choosing which hashtags to use depends on WHAT you want to achieve from your social channels, WHAT your business is and WHERE your business is.
WHAT do you want to achieve – Let’s be honest. Some people just want to have a big follower number and if this is you then make sure you have a really pretty feed and use very general hashtags such as #entrepreneur #fashion #free #gay #food. This will get your follower number up but don’t expect those followers to turn into customers. However, if you want real followers who are real customers then you need to be more strategic with WHAT and WHERE your business is.
WHAT is your business – A cafe would use very different hashtags than an accountant or a fashion store. Every hashtag that you choose should relate to your business and how potential customers would discover you. For example, if your business is a cafe then you should consider using hashtags that include #food #coffee #breakfast and whatever your specialties are such as #vegan #acaibowl #coconutwhip #streetfood #glutenfree and other yummy words.
WHERE is your business – Consider where your business is located and use local hashtags. If your cafe is in Broadbeach on the Gold Coast then consider using #broadbeachcafe #broadbeachcoffee #broadbeachfood and #goldcoastcafe #goldcoastcoffee #goldcoastfood.
Do your research
To really nail your hashtags you need to spend time researching which ones are right for your business. Spend some time searching for different hashtags, see what other businesses like yours are using and ask people how they would search for you. Doing your research will really pay off!
If you don’t have the time, the confidence or you just can’t be bothered researching your own Instagram hashtags then let me do it for you! I offer hashtag packages customised to your business and I would love to help you. Get in touch!