Copyright for social media

We need to talk about something… (please don’t stop reading, this is important)… copyright.

I know, I know! Ick! Boo! Copyright is boring I hear you say. Copyright may be boring and difficult to understand… (I am no expert btw)… but it is integral to the integrity of any business or organisation, big or small, and should be respected and followed to protect us all.

Copyright is designed to protect the person who created the content – the photographer, the writer, the composer – because it is their intellectual property. It is their idea and they created it so they should get the credit! Think about it. How would you feel if people stole  your work?

The copyright owner has every right to ask you to take down your posts if you are using their content. In fact, they have every right to pursue their legal options if you have been using their content and profiting from it. Avoid getting yourself into trouble and follow these basic do’s and dont’s:

Do

Publish content that you have created yourself – invest in your own photography/videography skills so you can create your own content or employ a professional photographer/videographer to create content for you.

Publish content that is free of copyright restrictions – there are heaps of websites where you can source amazing copyright free photos either for purchase or for free. Read this blog post for more information and suggestions for great websites to try.

Publish content that you have permission from the creator to use and credit them – most people on social media will be happy for you to share their content but good etiquette is to ask first and make sure you acknowledge where you got the photo.

Don’t

Steal images – I often see images that have clearly been taken from another account or saved from a website with no credit given to the original creator of the image. You are breaking copyright law if you “right click and save” or “take a screenshot” of an image from a website or another social media account.

Credit photos to Pinterest – Pinterest does not own the copyright to any of the images that are on its platform, the person who originally created the image does. You should not use the image unless you have found the original copyright owner and asked their permission to use it and credit them.

If you want to find out more about copyright then visit the Australian Copyright Council website.

Five tools to level up your Instagram marketing

Do you want to make the most of your Instagram marketing? Here are five tools to level up your Insta action!

Make it pretty

Instagram is a visual platform so everything you post on your account needs to be visually engaging. There are lots of photo and design platforms out there but Canva is my favourite DIY graphic design platform. I recommend upgrading to the paid subscription so you can create and save your own branding colours and templates to make your creative workflow and working with teams easier.

Free stock images

Whether you are creating social, web or print materials for your business there is one thing that we all know – finding great images is a challenge. Buying stock images over and over again is expensive but don’t worry, that is not your only option. There are plenty of websites that provide a great range of free stock photos and I have gathered some of the best for you! Find a list of the best here.

Scheduling

If you’re managing an Instagram account for your business then you should be using a social media management and scheduling tool that allows you to publish directly to Instagram. This allows you to plan and schedule your Instagram posts ahead of time. There are many tools out there you can use but this article from Social Media Examiner explores six of the most popular tools that allow you to link multiple social media channels. If you want to keep it simple and love planning your Instagram page visually then try Planoly. There are various free and paid subscription options available with each platform so do some research, give a few a go and choose what works best for you.

Link in bio

Instagram doesn’t let you add hyperlinks to your posts, in fact, it only allows you to have one hyperlink in your bio which means that every time you write ‘link in bio’ in your post you have to update your one hyperlink. Linktree is the best tool ever because it allows you to add multiple hyperlinks! There is a free and paid option and it is super easy to setup.

But are they real followers?

IG Audit is a fun and useful free tool for establishing whether an Instagram account has an authentic and engaged audience or whether they have a lot of bots or spam accounts making up their follower count. This can be useful to understand your followers or if you are looking to find an influencer to promote your brand. Just because an account has 50,000 followers doesn’t mean that they have 50,000 real people engaging with their content. Did they buy these followers? Does anyone ever comment and engage in a conversation?

Need some help navigating these tools? Contact me!

13 places to find free stock photos - Pineapple Apple Haus

13 places to find free stock photos

Whether you are creating social, web or print materials for your business there is one thing that we all know – finding great images is a challenge. Buying stock images over and over again is expensive but don’t worry, that is not your only option. There are plenty of websites that provide a great range of free stock photos and I have gathered some of the best for you!

Try these 13 websites for sourcing free photos:

Canva

Pikwizard

Visme

Unsplash

Gratisography

Kaboompics

Negative Space

Stockvault

Picjumbo

Burst

RawPixel

StockSnap

Pexels

Remember, there is absolutely no reason why you should be using images that you do not have permission to use. Never save something directly off the internet without knowing where it came from and who owns the copyright.

If you have more questions about when and how you can use images I recommend you read Photographers & Copyright by the Australian Copyright Council. The purpose of this information sheet is to give general introductory information about copyright. If you need to know about how the law applies in a particular situation, please get advice from a lawyer.

Need some help navigating these tools? Contact me!